GAPCHINSKA for Malia Edizioni wins Best Licensed Publishing Project
A collaboration brokered by leading Italian agency, Maurizio Distefano Licensing, between the GAPCHINSKA art brand right holder Art Nation and Malia Edizioni, has won the Best Licensed Publishing Project at the Bologna Licensing Awards 2020.
Malia Edizioni create a new line called Vite Imperfette (or Imperfect Lives), which includes a range of homewares and stationery including notebooks, bookmarks, travel mugs, pocket books, magnets and more. The collection features the instantly recognisable artist, Eugenia Gapchinska's interpretations of four very famous faces – Marilyn Monroe, Freddie Mercury, Frida Khalo and the Mona Lisa by Leonardo da Vinci. Including iconic phrases from the icons, such as 'Don't stop me now' on the Freddie Mercury items, and 'Being normal is boring' on the Marilyn Monroe products, the lines capture the very essence of their subjects.
Maurizio Distefano, Founder and President, MDL, comments: "The collaboration with Malia Edizioni shows the true diversity of the GAPCHINSKA property and we are thrilled that it has been recognised with this award. The collection is unique and appeals to a wide age range, from youngsters to adults. GAPCHINSKA is a brand that can easily be adapted to different consumer products categories."

Eugenia Gapchinska, artist, says: "When I was a child, parents and teachers were telling me all the time: "You can`t do it, no matter how hard you try. Someone out there – they can, not you… Just gave it all up". And I`m still didn't put up with it. After all those years! You know, all these "famous personalities", we usually see them quite superficially. All those "idols", "stars"... Funny clothes, weird behavior, acting like freaks, taking weird decisions – I call all this BRAVERY!
Those paintings, it`s not just a series of funny pictures for me. They are my motivators! Those people are my role models and they could become role models for you, for everyone. They say… I mean, my paintings are telling people: "You can do it! You are free! You`re the best! Make your dream come true and don't listen to those who don't believe you`re able and free! Just live! You can do everything!"
22th May / 2020